There’s a thing called data—I’m sure you’ve heard of it. Successful companies use it to track every facet of their business from traffic, subscribers, customer satisfaction, customer retention, sales, views, bounce rates etc. etc., so whenever the legs get a little wobbly, they’ll be able to identify the source and fix it immediately. Data is everything. If you track the right data and gear your initiatives towards improving that, things can start looking up pretty quickly. Obsess over the wrong data — social media fans — and you’ll soon realize there is little to no correlation between the number of followers you have and the success of your business.