Countless studies identify Instagram as the worst app for your mental health. And countless more highlight just how deadly social media is for overall mental health which is evident in the sharp rise of anxiety, depression, and suicide rates. Particularly amongst the iGeneration.
There’s a thing called data—I’m sure you’ve heard of it. Successful companies use it to track every facet of their business from traffic, subscribers, customer satisfaction, customer retention, sales, views, bounce rates etc. etc., so whenever the legs get a little wobbly, they’ll be able to identify the source and fix it immediately. Data is everything. If you track the right data and gear your initiatives towards improving that, things can start looking up pretty quickly. Obsess over the wrong data — social media fans — and you’ll soon realize there is little to no correlation between the number of followers you have and the success of your business.