About Your About Us Page
19
November
2018
When someone asks our story, we look up, away and to the side, mumble or reduce our achievements and dreams, horrified that if we communicate them too clearly we might jinx them – or worse, open them up to criticism. The same goes for writing our story down. So we avoid doing it, or doing it sincerely, because then if it sucks it’s easier to say we didn’t try.