Terrible emails are part of the privilege of having an email address. But terrible, annoying and generic emails don’t convert to sales, whether it’s a product or yourself you’re selling. Nine times out of ten, a poorly written email ends up having wasted equal amounts of time for the sender as for the recipient. That’s hardly getting anyone paid.
When someone asks our story, we look up, away and to the side, mumble or reduce our achievements and dreams, horrified that if we communicate them too clearly we might jinx them – or worse, open them up to criticism. The same goes for writing our story down. So we avoid doing it, or doing it sincerely, because then if it sucks it’s easier to say we didn’t try.