In a time where social media rules everything around us, a lot of entrepreneurs realise the importance of maintaining a personal brand online. A common misconception that people have is that you must pick one specific niche and stick to it forever. When you have a personal brand and an audience supporting you it can be easy to let that brand consume your identity online and sometimes even stifle curiosity and growth in other areas. Instead of letting your personal brand define you, allow your brand to be defined by who you are at any given point in time. After all, people evolve, and you wouldn’t be a person if you didn’t change at some point in your life.